INFLUENCE DETECTION METHOD APPLICABLE TO OBJECT OF INTEREST, AND ELECTRONIC TERMINAL AND STORAGE MEDIUM

摘要

An influence detection method of an object of interest, and an electronic terminal and a storage medium. The method comprises: performing search by using a search word to obtain a set of a search result item; and calculating an influence evaluation parameter of the object of interest obtained on the basis of the search result item associated with the object of interest in the set, the influence evaluation parameter comprising a word-of-mouth degree and/or visibility; wherein the word-of-mouth degree represents a degree of favorable comment of the object of interest obtained on the basis of the set; and the visibility represents the degree of ranking of the search result item associated with the object of interest in the set. The method analyzes the influence intensity of the object of interest on the basis of a plurality of influence evaluation parameters such as word-of-mouth degree, visibility, popular degree value, and concentration value, thereby effectively and comprehensively evaluating the network influence of a brand.