COMPUTER PROGRAM AND SERVERS PROVIDING RECOMMENDED MARKETING INFORMATION

摘要

According to some embodiments of the present disclosure, a computer program stored in a computer-readable storage medium comprises the following operations performed by a computer. The operations comprises: receiving login information of each of a plurality of marketing channels; logging on to each of the plurality of marketing channels by using the login information; collecting, from each of the plurality of marketing channels, marketing information including at least one among information on the number of clicks on the advertisement of each of the plurality of marketing channels, information on the number of times the advertisement is exposed, and information on a frequency at which a marketing target group is exposed to the advertisement, after logging on to each of the plurality of marketing channels; recognizing the marketing performance of each of the plurality of marketing channels based on the marketing information; transmitting, to a user terminal, a first page including the marketing performance of each of the plurality of marketing channels; and transmitting, to the user terminal, a second page including recommended marketing information generated on the basis of the marketing expenses of each of the plurality of marketing channels and the marketing performance of each of the plurality of marketing channels as an input for selecting a specific indicator included in the first page is received.