The present invention relates to a method for providing a data compensation-based advertisement and an apparatus therefor. In this invention, the advertisement processing unit receives a data request from a user device, and the advertisement processing unit receives a customized advertisement according to the data request. Determining whether a request is included, and as a result of the determination, if the data request includes a customized advertisement reception request, transmitting a customized advertisement corresponding to the user device, and a billing processing unit transmitting the A method for providing a data reward-based advertisement, comprising the step of accumulating reward data corresponding to the customized advertisement without charging data for the data used for receiving the customized advertisement, and an apparatus therefor. do.
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