A sensory evaluation method for a product and an apparatus therefor are disclosed. The sensory evaluation method includes the steps of: (a) collecting product review data according to input conditions online or in SNS; (b) analyzing the product review data based on a preset taste expression dictionary to select an evaluation candidate element word; (c) After deriving a vector value for the selected evaluation candidate element word, embedding it in the vector space, and calculating the similarity between the embedded vector value and the feature keyword vector value, respectively, the top n (natural numbers) evaluation elements with high similarity Selecting a word; And (d) classifying the evaluation factor words according to emotions based on the taste expression dictionary to generate a final sensory evaluation result for the product.
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