The invention relates to a computer-implemented method for carrying out a conference in a virtual conference room, which is provided on a collaboration and conversation platform (1), the method comprising the following steps: assigning predetermined attributes to each participant of a number of participants Group conversation; Establishing an at least partly virtual group conversation via the collaboration and conversation platform (1) for the number of participants, each of the participants being able to communicate with the other participants from the number of participants in the virtual conference room, and assigning the participants to the at least partly virtual group conversation to sub-conversations based on their respective predetermined attributes, the sub-conversations being subgroups of the group conversation, the sub-conversations taking place in virtual sub-conference rooms. The invention also relates to a collaboration and conversation platform (1) with at least one virtual conference room for carrying out a method for organizing a conference.
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