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SYSTÈMES ET PROCÉDÉS DE CIBLAGE SUR LA BASE D'UNE BARRIÈRE GÉOGRAPHIQUE DYNAMIQUE COMMANDÉE PAR DES PERFORMANCES
SYSTÈMES ET PROCÉDÉS DE CIBLAGE SUR LA BASE D'UNE BARRIÈRE GÉOGRAPHIQUE DYNAMIQUE COMMANDÉE PAR DES PERFORMANCES
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摘要
System and methods for running a location-based information campaign (campaign) select one or more first geo-blocks to form a first geo-fence from a plurality of geo-blocks each corresponding to a geographical region having at least one border defined by a real-world object and overlapping substantially with a targeted region associated with the location-based information campaign, and process information requests with respect to the first geo-fence. Each of the one or more first geo-blocks is associated with a respective performance score above a first threshold. The system and methods further monitor a pacing status associated with the campaign, and in response to a pacing goal associated with the campaign not being met, define a second geo-fence for the campaign, the second geo-fence including the one or more first geo-blocks and one or more second geo-blocks each associated with a respective performance score above a second threshold that is below the first threshold.
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