The disclosure includes embodiments for matching riders to drivers for a ride sharing service based on a V2X message variables. In some embodiments, a method for a first connected device (123) includes: receiving, via a communication unit (145A) of the first connected device (123) a first V2X broadcast message from a second connected device (110), where the first V2X broadcast message includes a request for the ride sharing service; determining a first V2X-message variable associated with the first V2X broadcast message; executing a ride-share matching process (199A) to match the first connected device (123) with the second connected device (110) based at least in part on the first V2X-message variable so that a delay of the ride-share matching process is minimized; and responsive to a completion of the ride-share matching process, modifying an operation of the communication unit (145A) to establish a secure communication between the first connected device (123) and the second connected device (110) for exchanging ride share information for the ride sharing service.
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