Вербальне вираження концепту globalisation в мас-медійному дискурсіud(Verbal expression of concept globalisation in mass media discourse)

摘要

У статті розглянуто вербальні засоби представлення концепту GLOBALISATION в дискурсі мас-медіа. На основі даних кількісного та квантативного аналізу вживання слів супровідників до імені концепту сконструйовано домени профілювання досліджуваного концепту. Обґрунтовано найбільш актуальні домени (сфери) вираження концепту GLOBALISATION. ud(The article presents the results of research within the cognitive school of modern linguistics. Verbal means of representation of concept GLOBALISATION in mass media discourse are considered. The research is based on the works of such famous linguists as M. Johnson, G. Lakoff, L. Talmy. Mass media discourse, from which the material was selected, is represented by articles of periodical newspapers and magazines (The Scotsman, The Observer, Yale Global, The Globalist). The domains of concept profiling are constructed on the basis of qualitative and quantitative (statistic) analysis that includes χ2 -test. Linguisticudcollocations are believed to be the main source of concept representation. Acknowledging it, the emphasis is put on researching the compatibility of lexemes «global» and «globalization» which are main representatives of the concept GLOBALISATION.udAll words that observed in the same sentence with words mentioned above are classified into lexico-sematic classes according to their semantic meaning. The results reveal the importance of several classes of nouns («processes / development», «thinking / categories of thinking», «profession / post», «territory / country / government) and adjectives («functional qualities», «positive attitude», «negative attitude»). The usage of χ2 -test enabled us to distinguish more essential lexico-semanticudclasses (parcels), which have more significance for understanding the concept under consideration. Accordingly, parcels are arranged into domains that represent the spheres of concept realization. They are as follows: «processes / development», «politics», «vital functions of living things», «the dimension of globalization», «culture / science», «communication / society».udThe quantitative analysis of data reveals a wide range of topics covered in mass media discourse, which main aim is toudinfluence the readers and form a certain attitude towards events, things and phenomena. Therefore, the domain «politics» was one of the biggest in the discourse. Thus, quantitative analysis enabled more specific consideration of linguistic data. Further research can deal with concept profiling in other types of discourse.)