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An analysis of the benefits for New Zealand banks of adopting a relationship banking model for small business clients

机译:对新西兰银行采用小企业客户关系银行模式的好处的分析

摘要

This thesis provides a discussion of research into the sources of value creation and addition accruing to banks through the use of relationship banking with small business clients. The investigation involves business managers in several banks and accordingly it portrays their perspective. The study addresses four key questions: (i) what does relationship-banking mean to the five major bank brands in New Zealand? (ii) How does the relationship-banking process actually work? (iii) What are the sources of value (i.e. benefits) of relationship banking to these five major bank brands when dealing with small businesses, and, (iv) how do these banks secure the benefits?Prior research into relationship banking and small business has concentrated on the potential benefits to the businesses. The literature contains both normative theorising and empirical work addressing aspects of the relationship and the benefits accruing to the small business. What is not supported by prior research is an understanding of why the banks engage in relationship management processes with small business. The obvious answer is that it is profitable. This in turn begs the questions of returns and risks faced by the banks and how these are managed.The nature of the research questions which are about investigating processes suggests the use of a qualitative research approach. A multiple case study approach points the research method toward conducting interviews with relationship managers, selected using theoretical sampling, from the five main bank brands and across the five metropolitan cities in New Zealand. The big five control 85% of the registered banks’ total assets in New Zealand and dominate the small business market. The primary data collected through interviews are analysed using the thematic analysis method.This research produces a number of key findings which directly address the research questions and go beyond. It is found that the working definition of relationship banking departs from that often quoted in the literature in a number of ways. This supports the contention that banks use relationship banking as an overarching approach, within which other lending technologies may be employed with their small business clients. Sources of value creation and addition stemming from relationship banking for the banks are clearly identified. In addition the processes and mechanisms by which banks operationalise and secure these benefits are revealed. How new relationship banking benefits are identified, creating and adding value to banks are traced through the interviews. The findings around these new benefits have important implications for the current research in regard to comparative studies of the different lending technologies in general and more specifically to the future of relationship banking which is challenged by an increasingly competitive financial markets.From an understanding of how bank relationship managers perceive the dynamics of their roles in creating relationship banking benefits a risk-return taxonomy is formulated. Issues emerging from this formulation/taxonomisation relate (i) practically, illustrating how these taxonomies can benefit banks, such as helping banks identify when to expect each benefit and to develop best practices (e.g. training staff and providing infrastructures), consequently ensuring the maximisation of the scooping up of all possible relationship banking benefits. Thus improving banks’ performance in terms of risk mitigation and increasing return. (ii) Conceptually, the thesis shows how the risk-return taxonomy, for example, can help in defining and positioning relationship banking at the heart of the banks’ decision making in regard to small business.The thesis contributes to the small business finance knowledge base in several ways. There is a clear identification of both the different types and different levels of relationship banking, depending on the criteria used by banks to silo businesses into online, small business, or medium business relationship banking models. The non-uniform, but definite similarities, between banks does indicate the contextual nature of the issues. The banks’ approach to retention is noteworthy and their respective investment into discouraging a small business from changing banks provides an insightful juxtaposition to prior research investigating the benefits and costs of changing banks.The thesis findings offer several opportunities for future research. One such example of a research agenda relating to the different levels of relationship banking discussed above is the modelling of the three different levels of relationship banking. This could utilise, for example, a piecewise type of function which could then be followed by an empirical study to test and measure the accuracy of the model. It would also serve to test the claims made in this thesis regarding the identification of both the different types and the different levels of relationship banking.
机译:本文通过对与小企业客户的关系银行的使用,对银行的价值创造和增值来源的研究进行了讨论。调查涉及多家银行的业务经理,因此描述了他们的观点。该研究解决了四个关键问题:(i)关系银行业务对新西兰的五个主要银行品牌意味着什么? (ii)关系银行业务流程实际上如何运作? (iii)与小型企业打交道时,这五个主要银行品牌的关系银行业务的价值(即收益)的来源是什么;以及(iv)这些银行如何确保收益?对关系银行业务和小型企业的先前研究专注于业务的潜在利益。文献中既包含规范性理论研究,也包含实证研究,涉及关系的各个方面以及为小型企业带来的收益。先前研究没有支持的是对银行为何与小企业进行关系管理流程的理解。显而易见的答案是,它是有利可图的。反过来,这就引出了银行面临的回报和风险以及如何管理这些问题。研究过程的研究问题的性质表明,应使用定性研究方法。多种案例研究方法将研究方法指向与客户经理进行访谈,这些经理是使用理论抽样从五个主要银行品牌以及新西兰五个大城市中选择的。大五国控制着新西兰注册银行总资产的85%,并主导着小企业市场。通过专题分析法对通过访谈收集的主要数据进行分析。该研究产生了许多关键发现,这些发现直接解决了研究问题并超出了研究范围。发现关系银行的工作定义在许多方面与文献中经常引用的定义有所不同。这支持了以下论点:银行将关系银行作为一种总体方法,在这种方法中,其他贷款技术可以与小型企业客户一起使用。银行的关系银行业务创造了价值创造和增值的来源。此外,还揭示了银行操作和确保这些收益的过程和机制。通过访谈追踪如何确定新的关系银行收益,为银行创造价值和增加价值。围绕这些新利益的发现对于当前有关不同贷款技术的比较研究的研究产生重要意义,更具体地说,对于关系银行的未来而言,这受到竞争日益激烈的金融市场的挑战。客户关系经理意识到他们在创建客户关系银行收益中所扮演的角色的动态,从而制定了风险收益分类法。此提法/分类法中出现的问题涉及(i)实际上,说明这些分类法如何使银行受益,例如帮助银行确定何时可以期望每种收益并制定最佳实践(例如培训人员和提供基础设施),从而确保最大程度地提高搜集所有可能的关系银行福利。从而在降低风险和增加收益方面提高了银行的绩效。 (ii)从概念上讲,论文展示了风险回报分类法如何帮助将关系银行定义和定位在银行关于小企业决策的核心位置。论文有助于小企业金融知识以几种方式为基础。根据银行用于将业务划分为在线,小型或中型业务关系银行模型的标准,可以清楚地识别出关系银行的不同类型和级别。银行之间的不一致但明确的相似之处确实表明了这些问题的背景性质。银行的保留方法是值得注意的,它们各自的投资以阻止小企业转行,这为先前的研究与深入研究并存,以调查改变银行的收益和成本。本文的发现为未来的研究提供了一些机会。与上文讨论的关系银行的不同级别相关的研究议程的一个此类示例是对关系银行的三个不同级别的建模。例如,这可以利用分段功能,然后进行实证研究以测试和测量模型的准确性。这也将用于检验本文中关于识别关系银行的不同类型和不同级别的主张。

著录项

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    Boulanouar Zakaria;

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  • 年度 2013
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  • 原文格式 PDF
  • 正文语种 en
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