Trends in sensationalism in Dutch television news were investigated through a content analysis of 3 Dutch TV news programs in 1995 and 2001, a period when the competition between Dutch TV news programs increased. Indicators of sensationalism were derived from 4 categories: tabloid packaging, basic needs content, concreteness, and proximity. Results showed a trend toward the use of more sensational production techniques in Dutch TV news. However, these increases were not found on all indicators nor in all newscasts. No trend toward more sensational story subjects could be observed.
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