首页> 外文OA文献 >Trust and Distrust Determinants of Mobile Banking Adoption in the Nigerian Banking Industry: A Study of First Bank Nigeria Limited
【2h】

Trust and Distrust Determinants of Mobile Banking Adoption in the Nigerian Banking Industry: A Study of First Bank Nigeria Limited

机译:尼日利亚银行业中移动银行采用的信任和不信任决定因素:尼日利亚第一银行研究

摘要

This study ascertains the trust and distrust determinants of mobile banking adoption in the Nigeria banking industry by specifically assessing the effect of perceived benefit, ease of usage, risk and monetary cost on customers’ intention to adopt mobile banking. To achieve these objectives, Technology Acceptance Theory was employed using a descriptive survey research design. Using a purposive sampling technique, three hundred and forty five (345) customers were selected and questionnaires distributed accordingly. Out of 345 questionnaires distributed, 325 were fully completed while 20 questionnaires were not fully completed and as a result were discarded. The reliability of the responses were checked using the Alpha Cronbach’s test. Data were analysed using descriptive statistic, Likert scale, Pearson correlation and probit regression model. The result reveals that perceived benefit and ease of usage significantly influence and determine the behavioural intention of customers to adopt mobile banking. The finding also discloses that perceived risk and monetary cost does not deter customers from adopting mobile banking. In view of the findings, banks should vehemently and continually advance the benefits of mobile banking to customers by providing a user guide which will contain abundant details on the benefits of mobile banking, especially on the logistic/transport fee associated with accessing the banking hall for customers that are far from branch location. Banks should put in more effort to improve the ease of usage by negotiating and dialoguing with software producers to design mobile banking applications that specifically meet the need of customers.
机译:这项研究通过专门评估感知收益,易用性,风险和货币成本对客户采用移动银行意图的影响,从而确定了尼日利亚银行业采用移动银行的信任和不信任因素。为了实现这些目标,采用了描述性调查研究设计来采用技术接受理论。使用目标抽样技术,选择了三百四十五(345)位客户,并相应地分发了调查表。在分发的345份调查表中,有325份完全完成,而20份调查表尚未完全完成,因此被丢弃。响应的可靠性使用Alpha Cronbach测试进行了检验。使用描述性统计量,李克特量表,皮尔森相关性和概率回归模型分析数据。结果表明,感知收益和易用性显着影响并决定了客户采用移动银行的行为意图。该发现还表明,感知的风险和金钱成本不会阻止客户采用移动银行。鉴于调查结果,银行应通过提供用户指南来大力并持续地向客户推广移动银行的好处,其中应包含有关移动银行的好处,尤其是与进入银行大厅相关的物流/运输费用的大量详细信息。远离分支机构位置的客户。银行应通过与软件生产商进行谈判和对话来设计专门满足客户需求的移动银行应用程序,以加大使用便利性。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号