Librarians have always been labelled as knowledge gatekeepers and persons who ‘shusshhh’ people around. However, that may be true years and decades ago. Going forward, do we librarians want to be labelled as such? A brand is a promise delivered. It is our reputation and legacy. Branding is a practice of producing trust which when we market our services, we do so with a promise to meet or exit the expectation of the customer.udAcademicians talk and discuss the importance of personal branding with fellow students all the time. However someudstudents are just too sceptical to agree and follow the path and information which have been identified for them. Many students are unaware that personal branding does not happen overnight. It takes quite a while for a person to have a personal brand which would suit a person and does not look fake on him or her. This paper discusses the importance of personal branding for all future librarians and how it would assist them to succeed in the challenging working world. It also discuses on how UiTM would create and mould its outstanding future librarians.
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机译：图书馆员一直被标签为知识守门员和“ shusshhh”周围人的人。但是，这可能是几年前的真实情况。展望未来，我们的图书馆员是否希望被贴上这样的标签？品牌就是承诺。这是我们的声誉和遗产。品牌塑造是一种建立信任的做法，当我们推销我们的服务时，我们这样做是对满足或超越客户期望的承诺。 ud学者们一直在与同学们讨论并讨论个人品牌塑造的重要性。但是，有些> 赛多瑞（ x {e76f}），都太怀疑了，无法同意并遵循为他们确定的路径和信息。许多学生没有意识到个人品牌并不是一朝一夕就能发生的。一个人要花很长时间才能拥有一个适合自己并且不会在其身上看起来很假的品牌。本文讨论了个人品牌对于所有未来图书馆员的重要性，以及它将如何帮助他们在充满挑战的工作环境中取得成功。它还讨论了UiTM如何创建和塑造其杰出的未来馆员。
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