Marketing, internet y redes sociales: repensando nociones de calidad de la información durante su proceso de gestión

摘要

The study sets out the way in which the Internet and social networks have redimensioned marketing activity. It is highlighted some particularities of information in such contexts. It is also described the way that information qualities affect the manner in which it can be managed. Similarly, there are exposed a few indicators associated to measurement of digital information quality as a key factor for a marketing project execution. The article, based on a classic documental analysis, entails to rethink the informational practices of marketing managers in their professional activities.