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A meta-analysis of organizational complaint handling and customer responses

机译:对组织投诉处理和客户响应的荟萃分析

摘要

Service recovery is a crucial success factor for organizations. Thus, many studies have addressed the issue of post-complaint behavior. Conducting a meta-analysis, the authors test the following path model: "organizational responses (compensation, favorable employee behavior, and organizational procedures) → justice perceptions (distributive, interactional, and procedural justice) → post-complaint satisfaction (transaction-specific and cumulative satisfaction) → customer behavioral intentions (loyalty and positive word of mouth [WOM])." The results confirm this model as well as the mediating role of justice perceptions and post-complaint satisfaction. Surprisingly, the results also show that the common contention of distributive justice as the salient driver of service recovery is only true for transaction-specific satisfaction, which in turn reinforces positive WOM. Cumulative satisfaction, however, which is the primary antecedent of customer loyalty, even slightly more depends on interactional justice than on distributive justice. Further, the results show that the relationships between justice perceptions and satisfaction constructs depend on several moderators such as target group, industry, and complaint type. A major managerial implication is the fact that organizations should pay particular attention to distributive justice when complainants are students and to interactional justice when failure is nonmonetary or occurs in service industries. The authors discuss theoretical implications and provide suggestions for future research.
机译:服务恢复对于组织而言是至关重要的成功因素。因此,许多研究已经解决了投诉后行为的问题。进行荟萃分析时,作者测试了以下路径模型:“组织回应(薪酬,员工的良好行为和组织程序)→正义感(分配性,互动性和程序正义)→投诉后的满意度(特定于交易和累积满意度)→客户的行为意图(忠诚度和正面口碑[WOM])。”结果证实了该模型以及正义感和投诉后满意度的中介作用。出乎意料的是,结果还表明,分配正义作为服务恢复的主要驱动力的普遍争论仅对于特定于交易的满意度才是正确的,这反过来又增强了积极的WOM。但是,累积满意度是客户忠诚度的主要前提,它更依赖于交互正义而不是分配正义。此外,结果表明,正义感与满意度构成之间的关系取决于多个主持人,例如目标群体,行业和投诉类型。管理上的一个主要含义是,当投诉人是学生时,组织应特别注意分配正义,而当失败是非货币性的或发生在服务行业时,则应特别注意交互正义。作者讨论了理论含义,并为以后的研究提供了建议。

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