Greening of U.S. Corporations. eJournal USA, Volume 13, No. 3, March 2008

摘要

This issue of eJournal USA delves into what those familiar with the history of the environmental movement in the United States might see as a surprising trend the way U.S. corporations in recent years have embraced environmentally friendly ways of doing business. What prompts a corporation to go green. We looked across our company and recognized that a focus on environmental technology could be a big business initiative for the company, said Jeffrey Immelt, the chief executive of General Electric, a leader in this field. The concept we worked on at the time was this notion that green is green. So the environment has become a business opportunity, a chance to increase profits, the core of any business enterprise.