A Marketing Study: Silver Bay, Minnesota

摘要

The marketing study of Silver Bay examines the business potentials for the city. This information includes the following: (1) A field survey of dwelling units and of business establishments throughout the trade area which categorized the businesses by type and floor area; (2) A questionnaire survey of retail-service establishments to determine their operating characteristics and the attitudes and opinions of their operators towards the community, business climate, etc; and (3) A household telephone survey which contacted 321 households, representing 16 percent of the trade area population, to identify current demographic characteristics, the existing shopping patterns and the attitudes and opinions of trade area residents about Silver Bay stores and the community generally.