Mass Transit Management: A Handbook for Small Cities. Second Edition, Revised. September 1980. Part III

摘要

A key idea of modern business management introduced in this handbook is the concept of the marketing mix--product, price, and promotion--as an adjustable package that management may modify to reach different segments of the market. The service provided is the transit firm's product. The chapters in this section deal with the elements involved in providing that service. The various operational functions of personnel, maintenance, equipment selection, routing and scheduling, and communications and control are treated as parts of a whole. They are interrelated, not individual, unrelated pieces. All of these functions are oriented toward serving consumers--the goal of the transit enterprise.