Consumer Preferences for Alternative Transit Service Concepts at Regional Shopping Centers: An Initial Assessment

摘要

The purpose of this study was to examine and describe the preferences of people who work and shop at large regional malls for various alternative transit service concepts and relates these preferences to various indices of shopping behavior, socioeconomic, and demographic status. The report presents some results obtained from interviews with 2070 persons at 17 regional malls throughout the United States, conducted during the Fall of 1980. Preferences were estimated for each of 20 different demand segments and 36 different transit service concepts. Results are also derived for malls of different types in various parts of the country. The authors express that both mall operators and transit system operators can use the findings of this report to design, in general terms, the type of transit service that would be most acceptable to the groups of shoppers or employees for whom they would most like to provide services.