Evaluation of Nutrition Education Messages for Supplementary Feeding: The Bangladesh Experience

摘要

The report evaluates the impact of nutrition messages on changes in the infant feeding practices of rural Bangladeshi mothers, and growth of their weaning age infants. The project attempted to design nutrition and feeding messages that had the potential for behavioral change which would result in positive outcomes on child growth, despite extreme economic, environmental, and social constraints. The messages, which included teaching analogies and demonstrations encouraging supplementary feeding after age 5 months, were designed and tested at the village level in three stages. The findings from this analysis are very encouraging. A follow-up survey conducted March 1988 confirmed the persuasiveness of the campaign messages in changing the women's beliefs, and even at the 2 year field follow-up, the messages were still memorable.