Survey of the Market in Germany for Electronic Components

摘要

The market research was undertaken to study the present and potential US share of the market in West Germany for electronic components; to examine growth trends in West German end-user industries over the next few years; to identify specific product categories that offer the most promising export potential for US companies; and to provide basic data which will assist US suppliers in determining current and potential sales and marketing opportunities. The trade promotional and marketing techniques were also reviewed.