Pacific Northwest Residential Consumer: Perceptions and Preferences of Home Heating Fuels, Major Appliances, and Appliance Fuels

摘要

In 1983 the Bonneville Power Administration contracted with the Pacific Northwest Laboratory (PNL) to conduct an analysis of the marketing environment for Bonneville's conservation activities. Since this baseline residential study, PNL has conducted two follow-up market research projects: Phase 2 in 1985, and Phase 3, in 1988. In this report the respondents' perceptions, preferences, and fuel switching possibilities of fuels for home heating and major appliances are examined. To aid in effective target marketing, the report identifies market segments according to consumers' demographics, life-cycle, attitudes, and opinions. (ERA citation 13:054080)