Leveraging Social Networking Technologies: An Analysis of the Knowledge Flows Facilitated by Social Media and the Potential Improvements in Situational Awareness, Readiness, and Productivity

摘要

The efficient transfer of explicit and tacit knowledge within an organization can yield a distinct competitive advantage in both military and private sector operations. An organization that can adapt faster and operates more efficiently has a winning advantage over its adversary or competition. The research establishes the foundation for knowledge and social dynamics, provides vignettes of knowledge flow facilitated social media, and as a result develops a knowledge facilitation social media framework. The framework is applied to a Type 1 case study involving a Marine Corps combat unit, Air Naval Gunfire Liaison Company (ANGLICO), in order to determine how social media might be leveraged to produce improvements in readiness, productivity, and situational awareness.