Table Grapes Teams up for a Bumper 2010 Consumer Educational Campaign

摘要

The 2008/2009 stone fruit consumer educational and information campaign in the UK and Europe market with major retailers using media, PR and extensive generic branding was a huge success. As a result of this there was a significant increase in volumeswith an uptake of 9 million cartons as compared to 7 million cartons from the previous season with no serious impact on price. Based on this highly successful market development campaign the SAT Board decided to jointly carry out a similar campaign in the UK and German markets for the upcoming table grape season.