'BOOM' MARKET

摘要

At 48, Randy Nader is the youngest member of the Sawgrass Country Club. Most club members are over 60, he says, and that's just fine by him. "The majority of my customers are older people," says Nader, who has owned Nader's Pest Raiders in northeast Florida since 1987. Networking over golf allows him to reach his core market, which includes those that are eligible for an AARP card. "There's not a lot of do-it-yourselfers in that market," he says. "Besides, there's always business in golf."