'Pest Control' or 'Pest Solutions':What Do Your Customers REALLY Want?

摘要

After 43 years of being active in the pest control industry, I have observed quite a few interesting trends develop and take shape. Some good, and some not so good.But, here I want point out a particular trend I think has had a major detrimental effect on many pest control companies from the standpoint of marketing...especially marketing on the internet.