Media relations is often the core of any public relations strategy, but it is a tough nut to crack. It's difficult to find a way to stand out from the thousands of other marketers looking to secure media coverage for their pest control company. It's even more challenging during the winter months when business tends to slow down and pests may be less top of mind. However, one mention in a community newspaper or on a local morning show can increase visibility of your pest control business and ultimately lead to new customers. With only a few months remaining in 2013, it's important to close out the year with strong media relations results. Here are a few simple ways to keep the media relations momentum going during the slower pest season.
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