"To me, the ideal flavor is one you can make with the fewest number of materials to get the desired result," says IFF senior flavorist Dennis Kujawski.This perspective is as true as it is deceptively simple, particularly in an age when project timelines and cost demands are shrinking even as new applications demand greater technical innovation and skill. "I equate making a flavor to painting a picture or creating a symphony," says Kujawski. "You're building something. There was a [time] when someone could simply blend a couple flavors together." No more.
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