Middle East Showcases Its Place in the Fragrance Industry with First FiFi Awards in Dubai

摘要

Having just held its first FiFi Dubai Awards at the end of November, the Fragrance Foundation Arabia is beginning to take a more prominent place on the fragrance industry stage. Founded in October 2008, the Fragrance Foundation Arabia acts as a representative for tion Arabia acts as a representative tor the industry in the Middle East, mirroring the foundation's work and efforts in other regions of the world on behalf of the fragrance industry, says Grit Pannier, Fragrance Foundation Arabia's president. "It serves as a platform to promote that very prestigious industry that triggers both passion and emotion," she comments. "For the first time in the region, there is an industry body that facilitates and strengthens the industry as a whole by providing key information regarding statistics, market data, local regulations and legislation, counterfeit products, and local trends, which can be very hard to find otherwise; by providing programs for education and fragrance sales training; and by acknowledging the perfumes of the region through the annual FiFi Awards."