Recently celebrating its 130th anniversary, Corrugated has undergone a rebirth as a major advertising medium due to huge investment in printing and design methods by the UK Corrugated Industry to provide retailers with imaginative shelf ready displays, but Corrugated is also being put to ingenious use by other sectors. Babies can now sleep easy in Eco cradles made from Corrugated recycled cardboard which are available in the UK; while in Finland, the state sends expectant mothers a starter kit of clothes, sheets and toys in a Corrugated box that doubles as a crib. With a mattress in the bottom, Finnish babies have their first naps within the safety of the box's four cardboard walls -a comfortable start for babies in a country that now has one of the world's lowest infant mortality rates.
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