Packaging and the Environment: Shoppers Say 'It's Not My Problem'

摘要

In the just completed wave of shopper research on environmentally friendly packaging conducted by Perception Research Services (PRS), fewer shoppers agreed that consumers should be responsible for recycling packaging than in 2009 (38% vs. 42%), with Midwest shoppers showing the least inclination (only 30%). And while more shoppers expect environmentally friendly packaging to cost more (36% vs. 15% in 2008), fewer report a willingness to pay for it (51% vs. 57% in 2008), and a majority (59%) say that environmentally friendly packaging should be at no additional cost to the consumer.