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Carvalho Takes Mercury Challenge

机译:卡瓦略接受水银挑战

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Some folks see selling low-mercury albacore as capitalizing on media hype. Bill Carvalho sees it as straightforward marketing. The Northern California processor and albacore buyer stayed out of the fight in 2003, when the media circulated advocacy groups' cries of alarm about "mercury in tuna and swordfish." Instead, Carvalho decided to work with the tide. Late in the year, he unveiled his low-mercury marketing program of canned albacore, alder-smoked albacore loin chunks, and frozen, boneless, vacuum-sealed all-white-meat albacore loins. The products are made from younger fish (not the "peanuts," or juvenile-sized fish) that are old enough to be harvested but young enough so that any methylmercury accumulation is very low "We can our three-year-old fish separate from the fours and fives," Carvalho says, "We pull out the 9- to 11-pounders."
机译:一些人认为利用媒体炒作来出售低汞的长鳍金枪鱼。 Bill Carvalho认为这是直接的营销。北加州加工商和长鳍金枪鱼买家在2003年没有参加这场斗争,当时媒体散布了宣传团体对“金枪鱼和箭鱼中的汞”的警报声。相反,卡瓦略决定顺应潮流。今年年底,他推出了低汞营销计划,包括罐装长鳍金枪鱼罐头,al木熏制的长鳍腰肉块和冷冻,无骨,真空密封的全白肉长鳍腰肉。这些产品是由年幼的鱼(不是“花生”或少年大小的鱼)制成的,它们的年龄足够大,可以被捕捞,但年龄又足够小,以至于甲基汞的积累都非常低。“我们可以将三岁的鱼与卡瓦略说,“我们拉出9磅至11磅的磅数。”

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