Packaging design: irritation or art form?

摘要

Good packaging Communication is sometimes described as an art form, but for consumers, packaging can sometimes be seen as little more than an irritation. To produce well-designed packs designers must visualise product and pack as a single item. This all requires better communication and cooperation between material manufacturers, packaging suppliers, brand owners, retailers and designers. The more they co-operate the more likely innovative, well-designed packaging will appear on shelf, and the happier customers will be.