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Not Just a Buzz Word

机译:不只是一个时髦的词

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Over the last several years, it has become more and more clear to me that sustainability is not just a buzz word. I admit that at first I thought it might just be a new word to replace "green". And perhaps at first that's what it was for some companies - anew twist onenvironmeh- tally friendly technology. However, as I read arid edit the technical articles submitted to our magazine and visit with customers at trade shows, I can see how the word sustainability has evolved into so much more than just "green". It is interesting to see how different companies have embraced the idea of sustainability and how they choose to define it for their products and processes.
机译:在过去的几年中,对我而言,越来越清楚的是,可持续发展不仅仅是一个时髦的词。我承认起初我认为取代“绿色”可能只是一个新词。也许一开始对某些公司来说就是这样-一种新的对环境友好的技术。但是,当我阅读并编辑提交给我们杂志的技术文章并在贸易展览会上拜访客户时,我可以看到可持续发展一词不仅已经演变成“绿色”,还发展到了更多。有趣的是,看到不同的公司如何接受可持续性的想法,以及他们如何选择为其产品和过程定义可持续性。

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