How to Outsource Social Media

摘要

It's always obvious when a hired gun is churning out posts for a business. You may have seen examples in action: A business whose Twitter feed is nothing more than a series of inspirational quotes. A restaurant whose Facebook page features lots of shots of cute kittens. Or perhaps a stream of content that has everything to do with what the business sells but nothing about the business itself. There are big companies called content farms that hire people around the country on the cheap to churn out generic content on a topic—say, interior decorating. And men they sell that content to interior-decorating businesses all over the United States. Their business model depends on generating a limited amount of generalized content on a topic and then selling that same content over and over and over again. Meaning two interior-design firms down the block from each other might end up with the same social media post on the same day. Exclusivity comes at a price, you know.