Fifth-generation farmers John and Nettie Rosenow met as college students. After graduating in 1972, they married and returned to the Rosenow family farm nestled in the scenic Mississippi River bluffs near Cochrane, Wisconsin.They set to work to grow the dairy operation and to improve the management of the business. Before long, they bought half of the farm and doubled the size of their registered Holstein milking herd from 50 to 100 cows. In 1980, John's brother, Paul, joined the operation."There were many very lean years of poor milk prices, but we concentrated on increasing production," Nettie says. "I believe strongly in breeding the best cattle possible."
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