MARKETING OF INDIAN NATIONAL BIBLIOGRAPHIC DATABASES ON CD-ROMTO UNIVERSITY AND COLLEGE LIBRARIES AND DISTRICT AND STATECENTRAL LIBRARIES: A STUDY

摘要

The use of Indian National Bibliography by libraries, booksellers, publishers, readers and scholars increasesday by day since it is an authoritative bibliographical record that keeps the users informed about the literaryoutput of our nation. It is an essential reference tool for book selection. Marketing of NB database on CD-ROM, the only Electronic Information Product helps to enhance the quality of reference service with the useof modern computer technologies. INB is very much needed for the academic and public libraries since it isthe only reliable book selection tool. There will be no competition in marketing the database because it isthe only national bibliography published from Central Reference Library, Kolkata. The purpose of INB is toprovide reference service to the librarians, publishing world, teaching professionals, scholars and researchcommunities. The main objectives are to do the primary task of copying the database on CD-ROM anddistribute the INB database to all universities and colleges libraries and all districts and state centrallibraries. And the authority should make sure to create security policies which bar downloading of thedatabase and policies for enforcing the copyright act that prevent illegal copying. To promote the sale ofproduct, giving advertisement about the institution with detailed web address and email address andcollecting the addresses of all the abovementioned libraries and request them to subscribe to electronicdatabase and its printed form through online subscription. There are some limitations in marketing INBdatabase, since in electronic / digital library environment it makes the copyright production a difficult task.Production cost will increase when the work co copying the database on CD-ROM is given to privatejobbers. Distribution of the product to all libraries is a very big task. It is suggested that this will be good ifthe CD-ROM database is prepared and sent half-yearly. The details of each new printed INB volume and itsdatabase on CD-ROM with price list should be regularly updated in the website. Marketing of the CD-ROM database, which will be available at a low price that can be affordable by any library, -will be asuccessful one when the academic libraries and public libraries feel the values of INB and its need.