When looking for ways to differentiate your tire business from the competition, you tell yourself everything is on the table. Does that include green tires? "Green tire technology is another way to take the tire industry, which is often considered to be just a commodity industry, to a professional industry that provides real value and benefit for the consumer," says Mike Leverington, general manager for Aeolus Tire America. "For the independent tire dealer, green tire technology can be a segment of products to promote that will help to differentiate one retailer from another."
展开▼
