HUL, COLGATE BRUSH UP BIZ AS P&G PLANS TOOTHPASTE FORAY

摘要

The likely entry of the world's largest consumer goods company, Procter & Gamble (P & G), into the Rs.4,500-crore branded oral care sector in India is creating ripples.With P & G getting set to launch either its Crestor Oral-B toothpaste brand in India, rivals Colgate-Palmolive India, the largest player with a 52% market share, and Hindustan Unilever (HUL) are bracing up with new marketing and promotion plans.