SEPHORA TO REVAMP STORES AND EXTEND REACH

摘要

France's second largest selective perfume retailer, Sephora, with an estimated 23% of the market, is to redesign its boutiques. Company president Jacques Levy said the aim was not to change everything but to improve certain details so the outlets did not end up as the outlets preferred by 'mother'. The first boutique to be revamped will be opened at the Gare de l'Est in Paris in May at the same time as work starts on the company's leading outlet in the Champs-Elysees. Over 140 boutiques will be adapted in Europe this year out of a worldwide network of over 1000.