Today's anti-ageing market is expanding to cover a diverse range or concerns.Wrinkles are no longer considered the only sign of ageing. Age spors, pigmentation, uneven skin tone, dry skin, under eye circles, redness and hair thinning are now an integral part of the growing anti-ageing market. While older consumers and perimenopausal women remain the largest target, the market is getting younger. There is an increased demand for anti-ageing products among women in their 30s along with an uptick in millennials interested in preventing or delaying the ageing process, and younger men are also more engaged.
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