Why is the vast majority of business to business communication so unremittingly dull? This is the question I asked myself recently when reviewing the marketplace before developing a new brand identity for a Spanish colour cosmetics manufacturer.As brand designers we spend most of our time thinking about the development of consumer brands; but on occasion clients do ask us to think about some aspect of their corporate brand. It might be about their company's brand identity, or it might be about their need to create an identity for a division within their corporation.
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