E-cornmerce surges amid slowdown

摘要

If 2013 and 2014 were all about the rise of South Korean personal care product brands in China, then 2015 was the year that regional currency wars and weaker economic sentiment at home dictated how Chinese consumers spent on cosmetics and toiletries. The decline in the value of the Japanese yen has rebooted the popularity of Japanese brands, while more expensive currencies have dented the lure of South Korea and Hong Kong for mainland Chinese shoppers, either as tourists or purchasers of imported products. Meanwhile, the increasing sophistication of online commerce in mainland China is starting to change retail models and open up new direct channels to Chinese consumers for smaller overseas brands.