US consumers drawn to mass retailers and department stores

摘要

Mass retailers are still the most popular beauty destination for consumers, according to a study by The Integer Group. According to the study, 42.5% of total beauty shoppers turned to mass retailers for their beauty buys in 2014, although this was a small decrease from the 43.7% in the prior year period. Craig Elston, EPVP of Insight & Strategy at The Integer Group, said price and variety were key drivers behind the channel's popularity. He said: "The popularity of this channel is most likely due to the variety of product assortment as well as price points provided by mass beauty. Beauty is a category that is personal and fun and comes with an expectation from shoppers that there is an experience that goes along with it."