NATURAL IN CHINA

摘要

The demand for skin care products based on natural ingredients has been growing so fast, in China that both multinational and domestic cosmetics companies are pouring new products onto the market to attract consumers, both male and female with different levels of income. At the high end of the market, French brand Lancome launched a new line in China in July, Energie deVie (EDV), which includes lotion and day cream products. According to parent company L'Oreal, the new products feature extracts from three plants: the antioxidant gentian root, arctic root for accelerating metabolism and wild yam to nourish skin.