Fashion and make-up have alwaysbeen inexorably linked but today's colour cosmetics products offer much more than just catwalk credentials. Scientific advances in ingredients, textures and formulas have helped brands create a new generation of colour products which marry multifuntional benefits and sophisicated shading.The emphasis on innovative product development has been met with enthusiasm by consumers who have continued to buy into the colour category despite the squeeze on household incomes and the general economic malaise that has affected spending since the recession hit.
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