Clarins aligns Thierry Mugler fragrance with fashion arm

摘要

Clarins has engineered a low key relaunch of its Thierry Mugier operation, linking perfumes with its ready-to-wear fashion arm. Under the creative direction of Nicola Formichetti, Mugier collections have been sold in selected fashion outlets including Barneys in New York. A fresh phase will be started this month with the launch of top end handbags starting at around ?1,000. Clarins said it is the success of the Mugier perfumes which has enabled the fashion arm to be relaunched. Perfumes make up one of the main operations of the group, accounting for 40% of total sales or over ?400m. Sales of Thierry Mugier perfumes posted a 13% rise in 2012.