Continued lack of consumer confidence in China's hair care sector has resulted in a surge in consumption of natural hair care products in the region. According to research by Mintel, 81% of urban Chinese consumers say they prefer to buy all natural hair care products, while 10% rate the presence of natural ingredients as their most important purchase influence. In 2011, almost 64% of new hair care products launched in China carried a natural claim, compared to just 50% of global launches.
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