Much more is possible in achieving brighter, more vibrant colors for a richer visual experience in emerging, wide-gamut display media. Yet, both digital cinema and broadcast TV content fall well short of this promise. In this paper, we provide the means for realizing this promise by identifying certain memory colors (e.g., green grass, red, and blue sky) and rendering each independently making use of the full gamut of the display media while identifying and maintaining flesh tones to their original intent. Further, a means is provided for extending the gamut of not just wide-gamut, but any display media by simply lowering the white point of the display.
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