Changing channels

摘要

As the CEE channel environment becomes more competitive, with new digital launches from local as well as international players, so channel providers have to differentiate through strong content and localization to stay ahead. International providers continue to see central and eastern Europe as a significant growth market, despite the well-publicized economic challenges faced by a number of countries in the region. As the market matures, a number of international players are moving towards establishing a stronger local presence across the region's key markets, creating local offices and launching local production initiatives.