Platform priorities

摘要

The effects of the economic crisis and the maturing of some markets is making life challenging for pay TV operators in central and eastern Europe, but there is still significant opportunity for growth. The pay TV market in central and eastern Europe is beginning to mature. While there remains significant room for growth by comparison with western Europe, the rate of growth achieved by operators in the region is beginning to flatten out, with competing providers being forced to search harder for new subscribers. There remains a huge amount of variation within the region. While the pay TV industry in Poland enjoys western European levels of penetration, pay TV in a number of markets remains significantly underdeveloped. Levels of ARPU, though generally lower than in western Europe, differ significantly between the various countries in the region.